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Small Business Wins Big with Facebook Pages

Tips and links for creating and maintaining your business page on Facebook.

If you own a small business, it is possible that you haven't invested in a website due to the cost associated with development and maintenance.  A quick and easy alternative is to create a business page on Facebook.  Here is why:

1. A business page on Facebook is free – there is no yearly hosting fee, and no fees to create or maintain a page.

2. You can create a username for your page (i.e. mypage) and now your business has a web address which is www.facebook.com/mypage.

3. You can easily update the page yourself, you don’t have to hire someone to code or update your page.

4. Facebook provides Insights, their statistics on user interactions with your page, again free which includes extensive documentation in PDF format. Statistical data can also be exported.

5. Facebook has great support for its pages, starting out with its help pages at www.facebook.com/help/pages. To help you even more, Facebook has a video tutorial, at www.learnfacebookpages.com.

6. As you accumulate fans (people who Like your page), your page automatically provides word of mouth advertising for you.

7. What can you post?  Information about your products or services, discounts or other specials, new items that you may be promoting, links to topics of interest, polls asking customer opinions¸ and whatever else you may want your customers or prospective customers to know.

Note that more than half of the US population is on Facebook, but keep in mind that one does not need an account on Facebook to access a business page. You can access a business page by using the page’s web address or use a search engine such as Google or Bing and type in the company name followed by “Facebook”.

If you have any questions about Facebook business pages please leave a comment or email me at ju.coaching@gmail.com. You can visit my Facebook business page at www.facebook.com/compcoach.

This post is contributed by a community member. The views expressed in this blog are those of the author and do not necessarily reflect those of Patch Media Corporation. Everyone is welcome to submit a post to Patch. If you'd like to post a blog, go here to get started.

Jeri Usbay April 29, 2012 at 11:57 PM
Thanks Avi - good to know. Many companies who have great websites actually use Facebook to attract traffic to their websites!
Madeleine Berg May 03, 2012 at 11:08 AM
I put my business on facebook, harassed all of my friends and clients to like my page and it actually translated into more business!
Dawn Andrew May 03, 2012 at 02:09 PM
If you business is in a Patch town like Port Washington, you can use your directory listing as well. Just find your business, claim your listing and you can upload a ton of useful information such as photos, PDF's, hours etc.. Interacting with your business listing will also help with your ranking on google. Please let us know if you have any questions.
Jeri Usbay May 03, 2012 at 11:59 PM
That's great, Madeleine, that's how it is supposed to work! A Facebook page enables a view of your business, its personality, and its customers. Yes, sometimes you have to seek fans, but it can pay off.
Jeri Usbay May 04, 2012 at 12:01 AM
YES! Patch is another wonderful resource for businesses. I have encouraged many of my clients to claim and/or create a listing.

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